“…even if solar isn’t the lowest cost energy you can buy, and even if it doesn’t provide the best ROI, you should still buy solar for the same reason you need to have Bonds and T-Bills making up ~20% of your investment portfolio. It’s not about how you feel, it’s just the math. The math is the same for energy as for financial investments. You’ll get the best long term performance by investing in a mix of instruments.” Amory Lovins

Amory Bloch Lovins is an American physicist, environmental scientist, writer, and Chairman/Chief Scientist of the Rocky Mountain Institute. He has worked in the field of energy policy and related areas for four decades. Lovins is a McArthur “Genius Grant” Fellowship winner and the author of Reinventing Fire, Natural Capitalism, Small is Profitable, and Factor Four.