Ohio Solar Installers: Defending Quality, Safety, Ethics and the Planet

Defending Quality, Safety, Ethics and the Planet

The news last week from the Intergovernmental Panel on Climate Change shows that now more than ever we need to accelerate the shift to clean energy. For 19 years, Third Sun Solar has believed the best way to achieve this shift is by providing quality solar installations and using a high integrity consultative approach with prospective customers as they explore their options and investigate how and if solar is right for them. Our success is largely due to following these principles, and we believe that treating our customers with this respectful approach has led to our loyal customer base and helped the solar industry as a movement.

Indeed, our industry already faces many challenges as we are in an uphill battle we work to compete against an entrenched century old fossil fuel industry. With the recent growth and popularity of solar driven by improved technology and more public awareness, we have seen a growing number of national companies (and fly by night contractors) moving into the Ohio market. While we recognize that healthy competition is welcomed and is ultimately beneficial to consumers, we are also very concerned that “a few bad apples” could hamper the progress we have been working toward for almost two decades. Specifically, we have received complaints regarding aggressive sales tactics, deceptive marketing and low quality craftmanship from some of these new entrants.

When installing solar, there are several nuances that are state specific. All our public utilities operate under the guidance of the Public Utilities Commission of Ohio and they are required to follow specific rules regarding net metering and interconnection policies. These policies differ by state, so it is important to work with an installer familiar with Ohio policies, so the customer can be properly educated and understand their options and the true economics of their investment. Whether it is a lack of knowledge or intentional deceit by these new companies, the result is a misinformed customer and the potential to tarnish the reputation of our budding industry.

As these companies decide to cut corners, play loose with the facts and apply aggressive sales tactics, we receive a wide range of complaints. When working with a solar installer, it is important to ask the following questions:
– How long has the installer been working in your area?
– Does the installer use their own employees or hire subcontractors?
– Does the installer hold an electrical license (and is that electrician in Ohio or some far away state?)
– Are they insured in your state?
– Do their employees receive workers compensation and employee benefits?
– Are they using local weather data or national averages for their production estimates?
– What type of reviews do their customers and employees post online? Check Google Reviews, Better Business Bureau, Indeed, and Solar Reviews.
– Are they willing to provide references that have had their system installed longer than a year longer than five years?

The old saying “under promise and over deliver” should be the moto of a mission-driven company. This will build loyalty with customers and provide a positive reputation on our industry.

At Third Sun Solar, we have worked hard to build a strong, credible clean energy industry in Ohio over the last 19 years and would hate to see this reputation suffer from a few bad actors. Please consider checking out reviews from both customers and employees when selecting an installer. A company who poorly treats their employees, may not have much regard for their customers once the contract is signed. Remember, it is these very employees that will be responsible for the installation of your solar equipment (and the safety and quality of the work, electrical work within your home and the proper weatherproofing of the attachment to the roof).

We believe in this industry, and our planet is need of our services. Let’s not ruin this opportunity to make a lasting impact on our climate by taking short cuts and misleading people who believe in the benefits of solar.

If you would like an expert and honest quote for your home, business, or non-profit please sign up for a free solar estimate.

We are hiring!

Third Sun Solar is one of Ohio’s oldest and largest full service solar companies. We have spent the past 19 years installing over 900 solar systems throughout Ohio and the surrounding states, and
have built an exceptional reputation for expert design, installation and customer service as we help people go solar.

We are a mission driven company and also a certified B-Corp, which means we walk our talk when it comes to our values as a business committed not just to sustainable profitability and growth, but to serving people and the planet as well.

Our mission is “To empower people to save the planet with clean energy”. Our team works hard toward this goal everyday at a company built on a strong foundation made up of the following core values:
• We are here to serve
• We are reliable
• We are driven
• We value growth

Do you have a passion for the environment and wish to make a difference in the world while also joining one of the fastest growing industries in the country?

Do you have marketing, sales and/or business experience and love communicating with people?

Are you a driven and well-organized overachiever ready to turn your talents toward our planet’s future?

If so, then you may be the type of person we are looking for. Only the best of the best will have the opportunity to join our team. If this is you, please see the position details below.
Application instructions:

• Deadline to apply – November 12th, 2018
• This position is targeted to begin December 3rd, 2018 (flexible)
• To apply, please submit resumes and cover letters to [email protected]
• We apologize in advance- you will only hear from us if invited to interview

Marketing Specialist Position Description
We are seeking an experienced general marketer with a passion for renewable energy to be “the voice” of Third Sun Solar. The ideal candidate will work with leadership and the sales team to create a variety of content (written, graphic, video) and deploy that content online to generate high quality leads. This position will also serve as the initial point of contact for resulting phone and email inquiries, educating the public about solar and qualifying the leads. He or she will enter these leads in the CRM system and distribute them to the sales team.

We are looking for candidates with hands on experience with content creation and marketing, You will be responsible to generate a predictable stream of high quality leads from the residential,
commercial and agricultural sectors, and the number and conversion percentage of these leads will be an important measurement of your success. This one-of-a-kind position is full-time and based in our Athens office.

Primary Activities
• Serve as the initial point of contact for phone and email inquiries, qualifying prospects and logging into the CRM for assignment to the sales team or further nurturing.
• Collaborate closely with sales team to develop collateral such as video and website content, newsletters and blog posts, sell sheets, presentations, case studies and any other content that is
needed for campaigns.
• Implement targeted marketing campaigns co-developed with company leadership.
• Build marketing automation campaigns to nurture prospects from first contact to sale.
• Use CRM reports to measure success and efficiency of campaigns, channels and tactics.
• User follow up surveys and completed project follow up calls to track customer satisfaction
and cultivate long term referrals.

The Ideal Candidate has:
• Passion to work for a fast-growing, world-changing, mission-driven company.
• Relevant marketing experience for a sales-driven business, or for an agency with relevant client experience.
• Outstanding communication skills, both written and verbal.
• Knowledge of marketing concepts, messaging and brand positioning
• Has a proven track record developing marketing materials and a variety of content (written
copy, graphics and video)
• Experience working in Salesforce (or equivalent CRM system) and WordPress (or other web publishing platforms)
• Expertise in all aspects of digital marketing including SEO, adword strategy and social media targeting.

Compensation and Benefits
We pride ourselves on offering a great workplace culture, awesome co-workers and leadership, and an attractive competitive compensation package with opportunities for advancement.

• Base salary commensurate with experience
• Variety of company health insurance plans with $3,240 company contribution per employee
• Optional Dental and vision insurance plan with $330 company contribution per employee
• Simple IRA retirement with employer match up to 3% of salary
• Paid holidays, vacation and personal days
• Discounts and promotions for employee purchased solar system
• Expert solar training with the region’s leading solar electric provider
• Career growth path opportunities

Company Description
Third Sun Solar is the region’s leading solar company and has been designing and installing high-performance solar energy systems since 2000. Our fully trained and NABCEP certified
solar professionals ensure that our customers get the very best and safest installation. Third Sun Solar founder Geoff Greenfield serves on the NABCEP Board of Directors, and the company
has been on the INC list of fastest growing companies five years in a row. Our success is based on awesome customer service and customers spreading the word about us to their friends and neighbors. Third Sun Solar is a certified B-Corp, reflecting our commitment to operating as a triple bottom line company focused on People, Planet and Profit. Our mission
is the “To empower people to save the planet with clean energy”, and we are proud that our passion, dedication and expertise shine through as we help our customers achieve their solar
Company website: https://kokosingsolar.com
Facebook: https://www.facebook.com/pages/Third-Sun-Solar

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